Over the weekend, the team at Hispanic Federation (HF) shared a then-embargoed poll about Latino voters in New York City. News of that poll was made public on October 7, so I am sharing HF’s media release here.

But since I am a political data nerd, I still wanted to share all the poll findings with everyone who follows and engages with The Latino Newsletter.

So here is the 351-page document.

There are many takeaways that data shows, but the biggest one is what HF already shared on October 7: “The findings paint a clear picture of a community ready to make its voice heard. Nearly two-thirds (64%) of Latino New Yorkers report following news about the mayoral election at least several times per week, with 32% saying they follow it daily.”

When you have an eligible Latino voter population of 1.7 million, it provides an opportunity for candidates. Latinos make up 15% of all eligible New York City voters this election season. Anyone serious about understanding the city’s Latino electorate will find this poll a good baseline.

“New York has the fourth-largest population of Latinos, yet polling of Latinos nationally includes limited inclusion of New York Latino opinions and limited attempts to oversample for New York in general,” Hispanic Federation president Frankie Miranda told me this week about the poll. “Such an oversight is a disservice to the millions of Latino voters in New York who are powering the New York economy and who have strong opinions about where we are going as a nation. If we hope to address Latino concerns, we need data that highlights the layered perspectives that exist within each borough, neighborhood, and community where we live.” 

He added: “These findings also help us to determine which programs we need to expand, or how we can advocate for elected officials to make the changes our community is asking for. It’s clear that Latinos in the city care most about the economy, public safety, and the cost of living. Our poll presents hard data to elected officials to help them understand why they must address these issues and present mechanisms for real change.”

I also want to point out that the poll’s findings looked at the mayoral race by country of origin. As you can see in the image below, categories include Central America, Dominican Republic, Mexico, Puerto Rico, South America, and, yes, the United States.

There were 600 respondents, and this is the overall tally:

When categorized by country of origin, Mamdani has 61% from voters of Mexican descent, but just 35% from Latino voters born in the United States. The second-lowest level of support was among Puerto Ricans at 44%.

Cuomo’s best support was with U.S.-born Latinos (34%) and Puerto Ricans (32%). He has only 10% support from voters of Mexican descent.

Other breakdowns jumped out at me:

This type of voter polling reveals the complexities of Latino politics and also that New York City Latinos will play a key role in shaping the November election.

“Latinos are vital to New York’s economy and culture. Yet, we have been disproportionately affected by national policy changes that have had a direct effect on New Yorkers. It was important for us to survey Latino New Yorkers on what issues matter most to them, for them to know that their voices and needs are important,” Miranda said. “Latino voters are not just relevant to the upcoming election; they will be a critical factor in deciding who will run New York City.”

Here is the poll’s methodology:

Lake Research Partners designed and administered this survey via live phone interviews and text-to-online methodology. The survey reached 600 Latino registered voters in New York City. The survey was conducted September 25 – October 1, 2025. The margin of error of this survey is +/-4.0% and larger for subgroups.

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National Guard Blocked, Judge Rules: From the Associated Press, “A judge blocked the deployment of National Guard troops in the Chicago area for two weeks, finding no substantial evidence that a ‘danger of rebellion’ is brewing in Illinois.”

Julio Ricardo Varela is the founder of The Latino Newsletter. He is also its current part-time publisher and executive director.

Editor’s Note: In 2024, The Latino Newsletter was a La Voz de Mi Gente grantee from the Hispanic Federation. More about our editorial transparency policy here.

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